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Your elevator pitch is your chance to quickly and eloquently communicate your vision. Quickly is the hard part…you have about a minute to grab your audience’s attention.


Some people are naturally great at this, while others struggle with how best to say what they mean. There are a few things that all of us can do to be better at talking about our work without being that obnoxious guy who insists on trying to sell you something you never asked for and have no use for.

Let’s Do This

It is totally possible to talk about your next big idea in a way that is coherent and helpful to everyone who hears it. Let’s get started.

  1. Prioritize and focus. You don’t have to cover every single tiny detail. An elevator pitch is an introduction to your big idea. You want to get others interested in what you are doing. That’s your only job at this point. Talk about what you do—be practical and engaging. Choose your words carefully.

  2. Know your audience. It’s not enough to have your own end goal in mind; you need to be aware of the goals and questions that your audience has. How will this idea help others? Solving other people’s problems is a quick way to get your audience’s attention. You need to understand them before you can help them or engage them!

  3. Keep the conversation going. You aren’t trying to sell anything in that quick exchange; you want to leave them wanting more. Before you conclude, make sure to give your audience a way to keep in touch with you. If your elevator pitch is strong, they will want to continue discussing your idea.


Beyond these three tips, make sure that you are speaking personally and genuinely. Everyone can spot a fake, and nobody enjoys speaking with a poser. The best rule of thumb is to be yourself.

Good Luck out There!

Mastering the elevator pitch is an important part of getting your business off the ground. But, it’s not the only part. Living up to a perfect elevator pitch takes time and a lot of hard work. We know that you are up for the challenge.


For assistance with all your display and banner needs, visit our website. We are always glad to help!


~Tony Johnson